A partir del próximo sábado la «crème de la crème» de la industria publicitaria se reunirá en la Costa Azul Francesa, considerada nada menos que la meca mundial de la publicidad. Por allí desfilarán las mejores campañas publicitarias alumbradas durante el último año.
El lunes conoceremos al fin a los primeros ganadores de Cannes Lions, pero entre tanto y para ir entrando en temperatura de cara al festival, queremos ofrecerles, de la mano de Horizont, una quiniela con las campañas mejor preparadas para la conquista de preseas en la Costa Azul.
En esta quiniela hay un poco de todo, desde auténticas obras maestras del “storytelling” a ideas tan sencillas como ingeniosas, pasando por “robos” (geniales, por otra parte).
A continuación una muestra de lo que se viene y saborear lo que podrían ser las mejores campañas del festival.
1. “McWhopper” – Burger King – Young & Rubicam (Nueva Zelanda)
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2. “Thank You, Mom – Strong” – Procter & Gamble – Wieden + Kennedy Portland (Estados Unidos)
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3. “High School Girl?” – Shisheido – Watts of Tokyo (Japón)
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4. “Straight Outta” – Beats by Dre / Universal Pictures – R/GA (Estados Unidos)
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5. “Heimkommen” – Edeka – Jung von Matt (Alemania)
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6. “Shoplifters” – Harvey Nichols – Adam & Eve / DDB (Reino Unido)
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7. “Justino” – Loterías y Apuestas del Estado – Leo Burnett (España)
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8. “You Can Be Anything” – Mattel – BBDO San Francisco (Estados Unidos)
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9. “Highway Robbery” – Volvo – Grey Nueva York (Estados Unidos)
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10. “Destroying Nature Is Destroying Life” – Robin Wood – Grabarz & Partner (Alemania)
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11. “Iceberg Songs” – ONU – Serviceplan (Alemania)
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12. “100 Years” – Louis XIII Cognac – Fred & Farid Nueva York (Estados Unidos)
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13. “Don’t Look Away” – Usher – AKQA (Estados Unidos)
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14. “Tiny Dancer” – John Lewis – Adam & Eve / DDB (Reino Unido)
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15. “The Fairest Night” – Andes – Del Campo Saatchi & Saatchi (Argentina)
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