Un año más, la industria publicitaria ha visto pasar ante sus ojos la mejor creatividad del mundo. Ha sido, entonces, una semana llena de sorpresas y novedades que no ha dejado a nadie indiferente y que ha recuperado, según muchos, la esencia de lo que Cannes Lions era en su origen.
Ahora es momento de mirar todas las luces y sombras que han desfilado por Cannes y extraer toda la experiencia y aprendizaje posibles para poder mirar luego hacia delante con más esperanza e impulso.
En cuanto al rendimiento español durante la presente edición, se han sumado ocho premios menos que el pasado año, con un total de 34 (1 Grand Prix, 6 oros, 9 platas y 18 bronces). Pero es menester tomar en cuenta que el festival ha sufrido cambios que hacen de esta colección de premios una bastante buena, a pesar de su reducción cuantitativa.
A continuación, repasamos todos los Grand Prix que se han entregado este Cannes Lions 2018. Es decir, los mejores trabajos creativos del año, procedentes de todas partes del mundo, que han conquistado el corazón de los expertos de la industria:
1. “Palau Pledge” – Palau Legacy Project – Host/Havas (Australia): Grand Prix en Titanium, Grand Prix en Direct y Grand Prix en Sustainable Development Goals
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2. The Trash Isles – The Plastic Oceans Foundation y LADBible / AMV BBDO (Reino Unido): Grand Prix en PR y Grand Prix en Design
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3. It’s Another Tide Ad/It’s A Tide Ad/It’s Yet Another Tide Ad/It’s Yet Another Tide Ad, Again – Procter & Gamble – Procter & Gamble Cincinatti/Saatchi & Saatchi Nueva York (Estados Unidos): Grand Prix en Film
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4. The Talk – P&G – BBDO Nueva York (Estados Unidos): Grand Prix en Film
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5. Next Exit / Just Missed Us / On Your Left / On Your Right – McDonald’s – Cossette Toronto (Canadá): Grand Prix en Outdoor
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6. The Daily Show Presents. The Donald J. Trump Presidential Twitter Library – Comedy Central / Comedy Central Nueva York / 23 Stories x Condé Nast Nueva York (Estados Unidos): Grand Prix en Outdoor
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7. Food Love Stories – Tesco – Mediacom London / BBH London (Reino Unido): Grand Prix en Media
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8. My Line – Ministry of Communications & Technology – MullenLowe SSP3 Bogotá (Colombia): Grand Prix en Innovation
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9. Kingo – Kingo – Ogilvy Colombia / Kingo Energy Guatemala / Ogilvy Guatemala (Colombia): Grand Prix en Product Design
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10. JFK Unsilenced – The Times / News UK & Ireland – Rothco (Reino Unido): Grand Prix en Creative Data
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11. Nothing Beats a Londoner – Nike – Wieden + Kennedy London (Reino Unido): Grand Prix en Social & Influencer
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12. Tagwords – AB InBev – Africa São Paulo (Brasil): Grand Prix en Print & Publishing
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13. Corruption Detector – Reclame Aqui – Grey São Paulo (Brasil): Grand Prix en Mobile
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14. Hope – International Committee of the Red Cross – Sra Rushmore / Blur Producciones (España): Grand Prix en Film Craft
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15. Kiwi Shoe Care – Kiwi Shoe Polish – Ogilvy Chicago (Estados Unidos): Grand Prix en Craft Industry
16. Aeronaut VR – Corgan – Isobar (Estados Unidos): Grand Prix en Digital Craft
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17. Evert_45 – KPN – N=5 Ámsterdam (Países Bajos): Grand Prix en Entertainment
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18. Welcome Home – Apple – TBWA/Media Arts Lab Los Ángeles (Estados Unidos): Grand Prix en Entertainment for Music
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19. Jay-Z Smile – Roc Nation – Smuggler Nueva York & Roc Nation Nueva York (Estados Unidos): Grand Prix en Entertainment for Music
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20. Today at Apple – Apple – in house (Estados Unidos): Grand Prix en Brand Experience & Activation
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21. Bloodnormal – Bodyform – AMV BBDO Londres (Reino Unido): Grand Prix en Glass
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22. The Fanchise Model – Microsoft Xbox Design Lab -McCann London (Reino Unido): Grand Prix en Creative eCommerce
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23. Blink to Speak – Asha Ek Hope Foundation – TBWA Bombay (India): Grand Prix for Good en Lions Health
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24. Corazón – Give Your Heart – Montefiore – JohnXHannes Nueva York (Estados Unidos): Grand Prix de Health & Wellness
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25. Soccer Song for Change – AB InBev Africa – Ogilvy Ciudad del Cabo (Sudáfrica): Grand Prix en Radio & Audio
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26. Savlon Healthy Hands Chalk Sticks – Savlon – Ogilvy Bombay (India): Grand Prix en Creative Effectiveness
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27. Project Revoice – The ALS Association – BWM Dentsu Sídney (Australia): Grand Prix for Good
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