Por Belén Ávila Rodríguez de Mier

Reconocido experto en marketing estratégico, innovación y comercio electrónico, es profesor de la Kellogg School of Management y consultor de empresas como Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Ericsson, Fidelity Investments, GE, General Mills, HCL Technologies, Holland & Knight, Honeywell, Servicios de Consultoría de IBM, Infosys, Jeronimo Martins, Jones Lang LaSalle, Jenner & Block, Kellogg Company, McDonalds, Microsoft, MTV Networks, Nissan Motor, SAP, Sony, Teradata, WMS Gaming y Zurich Seguros.

Libros:

• Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age
• Global brain
• Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
• Love, Longing, Loneliness